Plantjotter needed a video tool to help new users of the gardening journal learn their way around quickly and easily. These tutorials also help in marketing the product by demonstrating it's many features.
Translating the language of the internet.
Portal - Usually used as a marketing term to described a Web site that is or is intended to be the first place people see when using the Web. Typically a "Portal site" has a catalog of web sites, a search engine, or both. A Portal site may also offer email and other service to entice people to use that site as their main "point of entry" (hence "portal") to the Web.