If you aren’t familiar with Kickstarter, it is an online startup-funding site. The official description is “a funding platform for creative projects.” It’s a chance to invest in projects and products for regular folks. You don’t need a ton of dough to participate and there are some very unique opportunities. Paticipants are given a chance to showcase their project or product and are allowed a certain amount time to reach their funding target goal.
One such project is Spark. The device they are looking to manufacture provides the ability to control lights via the internet. Think turning lights on and off with your smartphone or a light flashing when you receive a text message. While I had chance to meet the founder of this company, Zach Supalla, and was immediately impressed with him, what drew me to the project was the video they made.
Think about this, your company is given a short amount of time to convince someone, most likely someone who has know idea who you are, to invest money in your project. How are you going to find a way to tell your story…convincingly…quickly.
I think Zach pulled it off by putting together a video that accomplished many things in a short amount of time:
- He showed his enthusiasm, knowledge and sincerity without doing anything fancy. No stunts, no comedy, just him talking to the camera.
- He created a connection with the viewer by sharing a very personal story about his deaf father and the important role light played in everyday communication.
- He didn’t get bogged down in the tech and spent his time more in the experience.
Zach also has a compelling demo set up to serve as s next step in using his device. It started with a lighting a light in their office via Twitter and now, controlling the holiday display at his house.
The next time you do a video in hopes of convincing someone…whether it’s to invest money, buy a product, or give you a call…think about keeping it real, personal and sincere. You’ll see some great results.