You Are a Publisher

I recently attended MinneWebCon at the University of Minnesota as part of Minnov8's coverage and live blogging of the event.

One of the real highlights was the morning keynote from Brain Traffic's CEO, Kristina Halvorson. In her relaxed and lively presentation she was able to convey the importance of content on your company, or even personal, website. In this clip from her presentation she talks about who the content publishers are (everyone who has anything to do with the site) and how they should approach creating and maintaining a site.

Her views on an uncluttered and focused content strategy, as well as who is responsible for it, emphasizes the need for attention to that strategy early on in the process.

I'd love to know your thoughts!

Comments

[Lisa Grimm]

Phil - Thanks for this. The way she addresses content is very helpful for me as someone not particularly schooled in design, info architecture, SEO, etc. She breaks it down and is funny, two things I enjoy. This is very useful as my communication as a PR gal are becomming far more Web oriented than anything else. Therefore, I need to be watching things like this ALL THE TIME! Thanks for sharing.