Plantjotter needed a video tool to help new users of the gardening journal learn their way around quickly and easily. These tutorials also help in marketing the product by demonstrating it's many features.
Translating the language of the internet.
Tag - Related to reader-created tags where blogs and other content (such as photos, music, etc.) may be "tagged" which means to assign a keyword, such as "politics" or "gardening", this enables searches for "all the blog postings in the past week that are tagged 'prenatal care'"