Whether you know it or not, much is being made of the updated FTC Guidelines governing endorsements and testimonial in the world of blogging and may other areas of social media. These FTC Guidelines as well as FCC rules and regulations stipulating the disclosure of “material consideration” involved have long been a part of everyday business in radio and TV. So it’s nothing new to me.
As you might expect, many that use the openness of the internet to freely express themselves fear any type of regulation. I would never fault anyone who seeks to be vigilant when it comes to any kind of control of one’s freedoms. However, I do scratch my head when some bloggers and social media types complain that something needs to be done about the many abuses of that openness, like pop-up advertising and spam, yet scream when they are asked to clearly disclose any compensation they may get for their opinions.
No matter where you fall on these guidelines, it’s really quite simple…be honest and be open. Then you won’t need worry about any of it.
With that in mind I thought I’d share this little excerpt from the BlogWell event I attended at General Mills not that long ago. Presented by the folks at GasPedal, the day long event showcased some interesting social media endeavors. It also gave Andy Sernovitz a chance to talk about ethics in the on line and interactive space.
My apologies for the audio quality. You’ll need to listen carefully, but I think it’s worth it.