Changing the World: Behind Obama’s Ineractive Design

I had the chance to take in this presentation by Scott Taylor (SimpleScott) last week compliments of the Minnesota Interactive Marketing Association (MIMA). Scott’s storytelling and insight were fascinating and shed a great deal of light on the thinking that went into one of the world’s first…and most successful…use of interactive media in a political campaign.

If you’re interested I posted a more complete recap of the event at Minnov8. It was also reposted at MinnPost. It doesn’t matter what you plan on doing with Social and Interactive Marketing…there are valuable lessons to learn from Scott.

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