Plantjotter needed a video tool to help new users of the gardening journal learn their way around quickly and easily. These tutorials also help in marketing the product by demonstrating it's many features.
Translating the language of the internet.
Web 2.0 - A term coined by O'Reilly Media in 2004 to describe blogs, wikis, social networking sites and other Internet-based services that emphasize collaboration and sharing, rather than less interactive publishing (Web 1.0). It is associated with the idea of the Internet as platform.