I came across this the other day and thought it was one of the better viral videos I’ve seen. It’s timely, it allows you to become part of the video and it’s fun. It also allows it’s originator, Paltalk, to accopmplish many goals.
Not only does it brand PalTalk throughout the piece, it also enables users to forward it to a friend or many friends, embed it in a blog or website further spreading the name. Most importantly it harvests a multitude of names and e-mail addresses and offers users to opt in for info about Paltalk.
It’s good to see a company adopting a relatively new marketing tactic and remembering it’s about the user!
Now, if I can just find a way to be in a commercial with Britney and Paris…