I’ll be spending the next 4 days at the Conclave Learning Conference in downtown Minneapolis. This 33rd
annual event has nothing to do with electing the Pope and everything to do with educating broadcasters.
The agenda committee has adopted a “track” agenda focusing on Promotion, Management & Programming, Formatics, Life Skills and Tech. I’m looking forward to many sessions including those in Tech from Jerry Del Colliano, Richard Rene, and Lee Abrams. These folks are among those broadcasters who are greeting the opportunities to connect with audience that new and social media offers.
I’m also really interested to hear from the NAB’s David Rehr about what the radio lobby is doing these days…clearly, it hasn’t been convincing Steve Jobs to include a radio receiver on the iPod. The session addressing performance royalties and licensing fees pitting both sides against…um…I mean…featuring representatives from the radio industry, Sound Exchange and NARAS is also on my list. The debate should produce some interesting comments, if not a high body count.
Of course, the weekend won’t be complete without me and my radio buds getting together and to eat an entire cow at Lindey’s in Arden Hills. Mooo!