A great post from Mark Ramsey today at Hear2.0. Mark is brilliant and has always lead the way in giving a collective smack on the backside of the broadcast industry to stay on top of changing communication. In fact, to be honest, I sometime worry about how much he smacks them. The fact is though…he’s right. Be sure and listen to his presentation here.
Now that you’ve listened, act! Broadcast, The New Radio is out there waiting, but you can’t get there on the cheap and you can’t do it by making your “stick” a second thought. There needs to be understanding, a strategy, resources, real people to make it all work, and above all, a relationship with your clients…both listeners/users and clients.